Case Study: Website Design and SEO for Technology

PROJET is a team of experienced Malaysian, enthusiastic, and conscientious industrial engineers who are inspired to solve the industry’s long-standing problem encountered during early research and development by bridging the gaps with our technical expertise and “playground” with a wide range of additive and subtractive technologies. They offer rapid prototyping and fabrication, mechanical product design, reverse engineering, and 3D printing services. This article shows how we revamped their outdated technology website into a professional website design and implemented SEO strategies that tenfold their organic impression in six months. 

Client’s challenge

The client faced a major challenge with their website’s design and functionality. The cluttered layout and improper padding design made navigation difficult for users and significantly impacted their overall experience. This urgent issue needs immediate attention to prevent further loss of potential leads and customers. Additionally, the website lacked proper SEO structure, causing low visibility on search engines. The absence of a clear site hierarchy, poorly optimized meta tags, and missing keyword-rich content made it difficult for potential customers to find the client’s services online. The client recognized the need for a streamlined, user-friendly website that could effectively drive traffic and rank higher in search engine results to support their business growth.

1. Failure to Attract Customers
   A website that lacks visual appeal or modern design elements can fail to capture the attention of potential customers. First impressions matter, and a visually unappealing site can deter visitors. If the website does not reflect the brand’s identity through consistent colours, fonts, and imagery, it may fail to resonate with the target audience, leading to reduced interest.
2. Lack of Tidiness
   A disorganized and cluttered design can overwhelm visitors. When content is packed closely together, navigating and finding relevant information becomes difficult. An untidy structure can lead to confusing navigation. Users may have trouble locating key information or products, leading to frustration and abandonment.
3. Neglected SEO Practices
   Without proper keyword research and integration, the site may not rank well in search engines, resulting in low visibility and traffic. The absence of descriptive meta titles and descriptions can hinder search engine indexing, reducing click-through rates from search results.

The Result After Website Revamping

After the redesign, the PROJET website features a modern, user-friendly layout that enhances navigation and accessibility. Improved readability with larger text and high-contrast colours makes content easily digestible. The site is fully mobile-responsive, providing a seamless experience across devices. Enhanced SEO practices, including optimized meta tags and keywords, boost visibility in search engine results. Additionally, the new technology website design effectively showcases PROJET’s services, fostering better engagement and interaction, ultimately driving higher conversion rates and reinforcing brand identity.

SEO Optimization

Implementing effective keyword strategies helps improve search engine rankings, increasing visibility and organic traffic. Well-crafted meta titles and descriptions enhance indexing and click-through rates, attracting more visitors from search engines.

We are an ISO-9001 certified website design agency and Google Partner badged. This is our Google Partner certificate. If you are looking for a technology website design and get the RM1,500 Google ad credit rebate, contact us now.